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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Vertex Pharmaceuticals on General · ViralLoop

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Post by Vertex Pharmaceuticals on X

Vertex Pharmaceuticals@VertexPharma

#Breaking: Today we announced updated data for our investigational islet cell therapy for the treatment of #Type1Diabetes. Learn more: t.co

97 likes5 repliesPosted Jun 20, 2025

View the original on X Written by Vertex Pharmaceuticals. Captured Sep 7, 2026.

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23

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

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