Allum Bokhari on Product

IPG and Omnicom also used NewsGuard, the industry's favorite media blacklisting service. NewsGuard built a huge blacklist of disfavored news sources. Its founders deliberately marketed the product to advertisers to financially throttle their targets. t.co

224 likes4 repliesPosted Jun 23, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

Product

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