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The mechanics

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Max Tani on Revenue · ViralLoop

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Max Tani@maxwelltani

In an email, @BulwarkOnline says it has tripled its subscribers in the past year, and now has 100K paid, 830K total subscribers on Substack. The media outlet also says it also now has 1.3 million subscribers on YouTube.

345 likes15 repliesPosted Jul 2, 2025

View the original on X Written by Max Tani. Captured Sep 4, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: concrete
Mechanisms: Specificity
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

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Marques Brownlee

Memory price hikes have finally started hitting Apple. Today, they raised some base prices: Macbook Neo: $599 -> $699 Macbook Air: $1099 -> $1299 Macbook Pro: $1699 -> $1999 Mac Studio: $1999 -> $2499 iPad Air $599 - $749 iPad Pro: $999 -> $1199

Adam Cochran (adamscochran.eth)

Breakdown of the Black Friday data tells us: -Consumer is weakening. -95% of sales volume was financed. -67% of that intends not to pay off within 30 days. -Roughly $1B was spent using BNPL models which are the worst debt. This points to a *really* unhealthy economy.

Melania, the documentary no human wants to see, has a budget of $40 million, $28 million of which is “licensing fees” paid to the Trumps. FYI to all the MAGAs who fart out “hE dOnAtEs HiS saLaRy!!”, that one $28 million Bezos bribe is **70 years** worth of presidential salary.

New Twitter policy is freedom of speech, but not freedom of reach. Negative/hate tweets will be max deboosted & demonetized, so no ads or other revenue to Twitter. You won’t find the tweet unless you specifically seek it out, which is no different from rest of Internet.

More from Max Tani

Paramount is pulling its ads from @TheAnkler , I'm told. The decision seems to stem from columnist Richard Rushfield's opposition to the Paramount/WBD merger. Rushfield was one of the signatories on yesterday's letter from 1k Hollywood players opposing the deal...

From @semafor media newsletter: The Washington Post was set to debut a marketing campaign with a new slogan, "We The People." But right before WaPo was set to go live, MS Now launched a $20 million brand campaign with the slogan "We The People." WaPo scrapped its campaign.

Notable bits from this email: - WaPo search has declined by half in three years - Daily story output has "substantially fallen" in the last five years - Murray argues: "we too often write from one perspective, for one slice of the audience."

First in @semafor: NYT, WaPo learned of the secret US raid on Venezuela soon before it was scheduled to begin but held off publishing what they had at the administration's request to avoid endangering US troops

I wrote about a new AI journalism fellowship funding reporters at major outlets like NBC News and Bloomberg. The fellows are breaking stories that have pissed off OpenAI and its allies—but they've also raised interesting questions about editorial independence...

New in tonight’s @semafor media newsletter: Last year, a Business Insider editor recommended that staff check out a list of business books/memoirs that could inform their reporting. Several did not exist, and appear to have been generated by AI.