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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Merck on General · ViralLoop

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Post by Merck on X

We’re excited to share our latest #HIV updates, which will be presented at IAS 2025. Learn more: t.co

Shown as X shows it.Open on X

13 likes0 repliesPosted Jul 8, 2025

View the original on X Written by Merck. Captured Sep 7, 2026.

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6

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

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