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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

The Hershey Company on General · ViralLoop

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Post by The Hershey Company on X

The Hershey Company@HersheyCompany

We're excited to announce that Kirk Tanner will join Hershey as our next President and Chief Executive Officer, effective August 18. Read more in our press release: t.co

18 likes17 repliesPosted Jul 8, 2025

View the original on X Written by The Hershey Company. Captured Sep 7, 2026.

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19

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Announcement
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

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