Smith+Nephew on Health

Some careers are defined by world titles. Some are defined by grit, determination or an inspirational recovery from injury. For Dustin Poirier, it's everything. Honoured to have played our part in his fight back to Life Unlimited. Learn more: t.co

3 likes0 repliesPosted Jul 11, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy, corporate
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Health

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