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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Rio Tinto on General · ViralLoop

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Post by Rio Tinto on X

Rio Tinto@RioTinto

Simon Trott has been appointed as our new Chief Executive from 25 August 2025 following Jakob Stausholm’s succession announced earlier in the year. Read the full announcement ➡️ t.co $RIO

43 likes4 repliesPosted Jul 15, 2025

View the original on X Written by Rio Tinto. Captured Sep 7, 2026.

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17

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

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