Jeff Gluck on Lessons

One reason why Fox would buy one third of IndyCar? @AndrewMarchand writes: "Fox learned a lesson with UFC, which it helped create into a multibillion-dollar business, only to see it leave for ESPN. Fox doesn’t want to make that mistake again." t.co

449 likes40 repliesPosted Jul 31, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a question, so the reader starts answering before they have decided to read.
Admits a failure or a cost, which buys trust that a polished post cannot.
Frames the idea around what the reader stands to lose, which is more motivating than gain.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.

The mechanics

Hook: Opens with a question
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Mechanisms: Vulnerability, Loss aversion
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Lessons

Post by Jeff Gluck on X