Ariel Helwani on Lessons

A lot of people (including me) surprised the UFC rights were not split up among different outlets, however, worth noting no mention of Contender Series (or TUF, for that matter) in the release. And make no mistake that will be sold as well. That could go somewhere else, too.

716 likes49 repliesPosted Aug 11, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Admits a failure or a cost, which buys trust that a polished post cannot.
Frames the idea around what the reader stands to lose, which is more motivating than gain.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Mechanisms: Vulnerability, Loss aversion
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Lessons

Post by Ariel Helwani on X