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Viral score

Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

FedEx on Build in public · ViralLoop

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Post by FedEx on X

🚨 It’s back! The FedEx #AirandGround @NFL Players of the Year is beginning NOW with our Week 1 nominees @JoshAllenQB, Justin Herbert, @AaronRodgers12, Emeka Egbuka, @swaggy_t1 (Travis Etienne) & @KingHenry_2 (Derrick Henry). Vote at t.co

Shown as X shows it.Open on X

67 likes177 repliesPosted Sep 9, 2025

View the original on X Written by FedEx. Captured Sep 7, 2026.

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40

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: energetic, corporate
Written for: Indie hackers and solo founders

Analysis by ViralLoop — not written by the original author.

Topics

Build in public

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From @JoannaStern's great video review of the @1x_tech Neo of today (she makes it clear this isn't what's shipping in 2026). For now, it's all remote operated and it's *still* struggling a little to do basic stuff. This isn't crapping on it, it just that this stuff is HARD.

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