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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Post by ben hylak on X

ben hylak@benhylak

.@rauchg found out there was an AWS outage because his @eightsleep was warm. that's a feature, not a bug. perfectly meets the needs of their target demographic.

1.1K likes20 repliesPosted Oct 20, 2025

View the original on X Written by ben hylak. Captured Sep 4, 2026.

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45

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

Product Engineering

Posts built the same way

I am excited to welcome Linda Yaccarino as the new CEO of Twitter! @LindaYacc will focus primarily on business operations, while I focus on product design & new technology. Looking forward to working with Linda to transform this platform into X, the everything app.

Amazon is testing a new “AI English Dub” feature for anime and it’s genuinely fucking putrid and insanely disrespectful to actual human actors who put their life and soul into both the Dubs and Subs of these shows Fuck you @PrimeVideo @amazon

One reason vibe coding is so addictive is that you are always *almost* there but not 100% there. The agent implements an amazing feature and got maybe 10% of the thing wrong, and you are like "hey I can fix this if i just prompt it for 5 more mins" And that was 5 hrs ago

o3 and o4-mini are super good at coding, so we are releasing a new product, Codex CLI, to make them easier to use. this is a coding agent that runs on your computer. it is fully open source and available today; we expect it to rapidly improve.

Fable 5.1 is our best model yet for coding, data analysis, computer use, design, presentations, Tag, and the hardest long-running agentic work. This model is a pleasure to work with, and I've been using it for everything.

hey i'm really sorry to keep hyping our own product but you really should get chatgpt plus and install the chrome extension for search i am cheerfully the first to admit when we ship something that isn't very good, but this time it's...really good

More from ben hylak

talking to friends/family not in tech: no one understood the claude ads everyone loved the openai ad (found it "inspiring") i had the opposite initial reaction, which says a lot about how well openai understands their audience.

meta, on the other hand, has a long list of inventions: 1. Instagram (oh wait that was an acquisition) 1. Oculus (oh. uh.) 1. Whatsapp (wait, no) 1. Messenger (even that was mostly an acquisition of a company called Beluga)

ben hylak on Product · ViralLoop