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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Brad Lightcap on AI · ViralLoop

Post by Brad Lightcap on X

Brad Lightcap@bradlightcap

chatgpt atlas is a browser that works for you. it brings chatgpt directly into your browsing session, using agent mode and other tools to handle tasks for you it's especially good for work *at work,* in a way that makes it hard to go back to your old browser :)

234 likes30 repliesPosted Oct 21, 2025

View the original on X Written by Brad Lightcap. Captured Sep 4, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: People building with AI

Analysis by ViralLoop — not written by the original author.

Topics

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Hi! I'm one of the prompt writers that worked on this ad. It's a lot harder than people think! Prompts that my team used include: -make it funny -make it epic AND funny -funnier!!! Please be nice to my team as many of them will be laid off/replaced by AI

It’s patently absurd that Apple isn’t smart enough to make their own AI, yet is somehow capable of ensuring that OpenAI will protect your security & privacy! Apple has no clue what’s actually going on once they hand your data over to OpenAI. They’re selling you down the river.

More from Brad Lightcap

we are thrilled to welcome the io team to openai, and to extend our work together with jony and lovefrom our work to-date with these incredible teams has been a daily reminder of how much is yet to be built, and how fun the future will be