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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Kevin Baron on Hiring · ViralLoop

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Post by Kevin Baron on X

Kevin Baron@DefenseBaron

Hegseth’s propaganda team has signed up for loyalty duty. None of these people are journalists. They are what Soviets called “worker correspondents.” Also there’s no such thing as the “Department of War.”

545 likes17 repliesPosted Oct 22, 2025

View the original on X Written by Kevin Baron. Captured Sep 4, 2026.

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40

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

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More from Kevin Baron

I was a founding officer (VP) of the Pentagon Press Association. I’m angry and frustrated — but not surprised — that MAGA propaganda-loving conspiracy theorists like SecDef Hegseth and his team have dropped this JDAM-sized attack on the press. It’s un-American. It’s dangerous.