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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Tim Cook on Build in public · ViralLoop

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Post by Tim Cook on X

Tim Cook@tim_cook

Apple’s American-made advanced servers are now shipping from our new Houston facility to Apple data centers! These servers will help power Private Cloud Compute and Apple Intelligence, as part of our $600 billion US commitment.

A person in a white lab coat inspects a server in Apple's Houston manufacturing facility.

14K likes1.1K repliesPosted Oct 23, 2025

View the original on X Written by Tim Cook. Captured Sep 4, 2026.

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69

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: energetic, corporate
Mechanisms: Specificity
Written for: Indie hackers and solo founders

Analysis by ViralLoop — not written by the original author.

Topics

Build in public

Posts built the same way

Shipping a production agent meant months of infrastructure work first. Managed Agents handles that for you. Define your agent's tasks, tools, and guardrails, and we run it on our infrastructure. Here's what early customers have built:

I feel sick. Apple just sent me an email saying they're removing my free game Motivoto because its more than 2 years old. It's part of their App improvement system. This is not cool. Console games from 2000 are still available for sale. This is an unfair barrier to indie devs.

Opus 4.6 is state-of-the-art on several evaluations including agentic coding, multi-discipline reasoning, knowledge work, and agentic search. We're also shipping new features across Claude in Excel, Claude in PowerPoint, Claude Code, and our API to let Opus 4.6 do even more.

𝗠𝗶𝗰𝗵𝗮𝗲𝗹 𝗞𝗼𝘃𝗲

DeepSeek stole the AI thunder: - with zero hype from CEO, - zero "omg guys it changez everythin" influencers - no swanky demos - no bloated promises - no hints at "AGI achieved internally" They did it by shipping an actual product.

Victoria Tran 🧋

😭📢 FINALLY REVEALING WHAT WE'VE BEEN DREAMING OF FOR YEARS 😭📢 Outersloth is our way of supporting indies, sharing our success, and dream for a more sustainable industry. A game fund with terms we wanted to see.  Thank you thread + how to submit 👇🧵

Day 5 of Paul Graham rewriting what people actually say into gay fanfiction and declaring said fanfiction to be the dumbest thing he has ever seen. PG is gone, guys. Remember him as he was in the good times, not selling out American workers and belittling their religion. RIP.

More from Tim Cook

As part of our $600B commitment, Mac mini will be produced in the US for the first time later this year! We're accelerating our progress even further— producing more AI servers and opening an all-new Apple Advanced Manufacturing Center for hands-on training.

As a proud American company, we're thrilled to continue to make significant investments in the US. Today, we’re announcing a $500 billion commitment to support American innovation, advanced manufacturing, and high tech job creation. t.co

So happy to be back in Singapore! Brilliant photographer @leeyikkeat showed me around the beautiful Gardens by the Bay. Seeing this iconic spot through the lens of YK’s iPhone 15 Pro Max, made it even more special.