Molly Jane Zuckerman on Hiring

Sorry to say that I was part of Blockworks' newsroom closure today. I've had a great few years there, building their op-ed department and then helping the team transition to a newsletter-first newsroom. If you hear of anything crypto/writing/editing-related — my DMs are open.

323 likes52 repliesPosted Oct 29, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

Hiring Creative

Post by Molly Jane Zuckerman on X