Brian Armstrong on Revenue

We had a strong Q3 at Coinbase: - Significant revenue, and positive adjusted EBITDA - Continued progress on our Everything Exchange vision - Notable strength across derivatives products Here’s a quick overview of our Q3 financial results:

3K likes281 repliesPosted Oct 30, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → List → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.

The mechanics

Hook: Plain observation
Structure: Hook → List → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: punchy, corporate
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue

Post by Brian Armstrong on X