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Viral score

Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Stephen Totilo on Revenue · ViralLoop

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Post by Stephen Totilo on X

Stephen Totilo@stephentotilo

Company says: Tencent deal is on track, Assassin's Creed franchise overperformed, Rainbow 6 suffered a cheating wave and that a mystery game is set for early 2026 (Black Flag remake?) But, hey, I'd gotten up to listen to a 3:30am ET earnings call just in case!

191 likes4 repliesPosted Nov 21, 2025

View the original on X Written by Stephen Totilo. Captured Sep 4, 2026.

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30

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a question, so the reader starts answering before they have decided to read.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Opens with a question
Structure: Hook → Turn
Style: Conversational paragraphs at a steady pace.
Tone: personal, energetic
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

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Marques Brownlee

Memory price hikes have finally started hitting Apple. Today, they raised some base prices: Macbook Neo: $599 -> $699 Macbook Air: $1099 -> $1299 Macbook Pro: $1699 -> $1999 Mac Studio: $1999 -> $2499 iPad Air $599 - $749 iPad Pro: $999 -> $1199

Adam Cochran (adamscochran.eth)

Breakdown of the Black Friday data tells us: -Consumer is weakening. -95% of sales volume was financed. -67% of that intends not to pay off within 30 days. -Roughly $1B was spent using BNPL models which are the worst debt. This points to a *really* unhealthy economy.

Melania, the documentary no human wants to see, has a budget of $40 million, $28 million of which is “licensing fees” paid to the Trumps. FYI to all the MAGAs who fart out “hE dOnAtEs HiS saLaRy!!”, that one $28 million Bezos bribe is **70 years** worth of presidential salary.

New Twitter policy is freedom of speech, but not freedom of reach. Negative/hate tweets will be max deboosted & demonetized, so no ads or other revenue to Twitter. You won’t find the tweet unless you specifically seek it out, which is no different from rest of Internet.

More from Stephen Totilo

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Re: Embracer paying $1.3b for Gearbox vs selling it for $460m Not quite In 2021, Embracer paid $363m for G., half in E's stock. $1b more tied to targets over 6 years Embracer now sells G. for $460m, T2 pays in new stock. Embracer, post fees/stock sales, expects $300-330m cash

Part of why Epic's layoffs are startling is the level of investment they were able to announce in the last two years: - $1 billion funding round in 2021, including $200 million from Sony - $2 billion in 2022 ($1b apiece from Sony and Lego) and yet... t.co