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Why it worked

The mechanics

Hook
Style
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Written for

Analysis by ViralLoop — not written by the original author.

Max Zeff on Founder · ViralLoop

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Post by Max Zeff on X

Max Zeff@ZeffMax

😬😬Ilya on rejecting Mark Zuckerberg's acquisition offer, but losing his co-founder Daniel Gross to Meta Superintelligence Labs in the process: "As a result, [Gross] was able to enjoy a lot of near-term liquidity, and he was the only person from SSI to join Meta."

582 likes20 repliesPosted Nov 25, 2025

View the original on X Written by Max Zeff. Captured Sep 4, 2026.

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40

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Frames the idea around what the reader stands to lose, which is more motivating than gain.
Short enough to read in full without expanding, which removes a step before the point lands.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Mechanisms: Loss aversion
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

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