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The mechanics

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Style
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Analysis by ViralLoop — not written by the original author.

Max Zeff on Founder · ViralLoop

Post by Max Zeff on X

Max Zeff@ZeffMax

😬😬Ilya on rejecting Mark Zuckerberg's acquisition offer, but losing his co-founder Daniel Gross to Meta Superintelligence Labs in the process: "As a result, [Gross] was able to enjoy a lot of near-term liquidity, and he was the only person from SSI to join Meta."

582 likes20 repliesPosted Nov 25, 2025

View the original on X Written by Max Zeff. Captured Sep 4, 2026.

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40

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Frames the idea around what the reader stands to lose, which is more motivating than gain.
Short enough to read in full without expanding, which removes a step before the point lands.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Mechanisms: Loss aversion
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

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I cannot believe I am writing this. Vince Zampella, a titan of the video game industry, the co-creator of Call of Duty and co-founder of Respawn Entertainment, not to mention a dear friend, died in a car crash yesterday in Los Angeles.

Culture Crave 🍿

Valve just raised Steam Deck prices in the US 🎮 • 1TB OLED $649 ➡️ $949 • 512GB OLED $549 ➡️ $789 "these new prices reflect the current state of component costs and other global logistical challenges across the industry as a whole"

Marques Brownlee

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Ok, THIS is wild, never expected anything like this: Uber exited Nigeria… no warning, just shut down the app, on the spot. When riders were mid-trip ?!! This is what a startup that just went bankrupt would do, not a $150B corporation. Uber operated in Nigeria since 2014 (!!)

Derek Buitenhuis

Reviving this account to say: Almost everyone at Vimeo was laid off yesterday, including the entire video team. If you're looking for talented engineers, there are a few on the market. Sucks to see something I built killed by private equity in a technology company skin suit.

I am joining @ylecun and an exceptional founding team to lead @amilabs as CEO. We have secured a $1.03 billion USD seed round to fuel our mission to build intelligent systems capable of truly understanding the real world—a long-term scientific endeavor.

More from Max Zeff

Hearing that Weng has already started at openai in her departure note, Weng hinted at where she was headed: "a scoped role in a more predictable place, and not as a cofounder, will suit the next stage of my life better."

this is now live, and wow some big names on this call for the US to "pace" AI development. The letter is not calling for a pause or slowdown in AI development, but says that "the world should have the option."

Here's the new policy: "Starting this week, flagged requests will visibly fall back to Opus 4.8. On the API, any flagged requests will return a reason for their refusal. You will see this every time it happens."

Musk's lawyer brought a big monitor (maybe 36 inches) into the courtroom. OpenAI's lawyers asked to use it. Musk's lawyers said no. The judge told Musk's lawyers they have to let OpenAi use it. Then OpenAI said it might not be possible to connect their laptops to it.

Elon Musk just said on the witness stand that he doesn't know what a "safety card" is with regard to AI development... "Why would it be a card?" He also says he doesn't know what a preparedness framework is.

Jury selection is underway in Musk v Altman. The first few potential jurors have flagged that it'll be hard to be unbiased and fair, because of their negative views about Elon Musk and AI more broadly.