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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Matthew Sitman on Product · ViralLoop

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Post by Matthew Sitman on X

Matthew Sitman@MatthewSitman

A genuinely stupid/funny failure from HBO, but it's also rather emblematic of the ongoing enshittification of everything: who knows how much money they set on fire paying consultants to change their name every few months, while the actual "product" is treated w/ lazy carelessness

20K likes57 repliesPosted Dec 3, 2025

View the original on X Written by Matthew Sitman. Captured Sep 4, 2026.

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70

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Short enough to read in full without expanding, which removes a step before the point lands.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

Product Lessons

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