Kyle Buchanan on Revenue

The Netflix/WB deal bodes ill not just for theaters but for movies as a 2-hour medium. Streamers know a 10-hr TV season keeps viewers on their service far longer than a movie can — it’s why all of them (including Netflix) make fewer films than they used to. Does this hasten that?

2.4K likes10 repliesPosted Dec 5, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Ends on a question, which is the most reliable way to turn readers into repliers.
Short enough to read in full without expanding, which removes a step before the point lands.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.

The mechanics

Hook: Plain observation
Structure: Hook → Invitation
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue

Post by Kyle Buchanan on X