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Why it worked

The mechanics

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Style
Tone
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Analysis by ViralLoop — not written by the original author.

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Post by Henna Virkkunen on X

Henna Virkkunen@HennaVirkkunen

Today, we have issued a fine to X for breaching its transparency obligations under the #DSA. The breaches concern the deceptive design of its blue checkmark, the lack of transparency in its ads repository, and the failure to provide access to public data for researchers.

1.2K likes2.7K repliesPosted Dec 5, 2025

View the original on X Written by Henna Virkkunen. Captured Sep 4, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Announcement
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing Product Lessons

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Henna Virkkunen on Marketing · ViralLoop