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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

American Express on General · ViralLoop

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Post by American Express on X

American Express@AmericanExpress

Enjoy your favorite artists with the Amex Platinum Card® and get access to unique experiences worldwide that you'll never forget.

167 likes3 repliesPosted Dec 5, 2025

View the original on X Written by American Express. Captured Sep 7, 2026.

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29

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Short enough to read in full without expanding, which removes a step before the point lands.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

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