Kobie Thatcher on Hiring

🇦🇺 Today is the first day of Australia’s under-16s social media ban. Platforms including X, Facebook, Instagram, YouTube, TikTok, Reddit, and others listed must prevent users under 16 from having an account or face fines up to $49.5m. It’s not the government’s job to parent.

646 likes109 repliesPosted Dec 9, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Points at real customers, users or results as evidence rather than assertion.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Leads with a number
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: concrete, punchy
Mechanisms: Specificity, Social proof
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

Hiring

Post by Kobie Thatcher on X