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Post by Imperial Brands PLC on X

Imperial Brands PLC@ImperialBrands

Our evolved strategy continues our transformation towards a more consumer-centric and focused enterprise, delivering consistent, sustainable growth. Find out more about how we're creating a stronger challenger business in our Annual Report. Read it here ⬇️

3 likes2 repliesPosted Dec 11, 2025

View the original on X Written by Imperial Brands PLC. Captured Sep 7, 2026.

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3

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Growth and marketing teams

Analysis by ViralLoop — not written by the original author.

Topics

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Imperial Brands PLC on Growth · ViralLoop