Gergely Orosz on Science

We all know how Medium ended… That Substack built this experiment and then just decided to roll it out without telling writers is a bad sign for the platform

255 likes7 repliesPosted Dec 12, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses language that signals shared identity with a specific audience.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Mechanisms: In-group signal
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Science

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