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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

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Post by Boring_Business on X

Boring_Business@BoringBiz_

Robot vacuum maker iRobot just filed for Chapter 11, and will hand over the company to Shenzhen PICEA and Santrum Hong Kong Our regulators allowed this to happen. They blocked Amazon's acquisition and handed the company over to China

400 likes18 repliesPosted Dec 15, 2025

View the original on X Written by Boring_Business. Captured Sep 4, 2026.

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37

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Leads with a number
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Growth and marketing teams

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

Woah, $SPCX acquired Cursor for $60B. I did not think it was worth that much… Maybe network effect or data for improving models became invaluable? I’m sure Elon has a plan in mind, the Twitter acquisition paid extreme dividends.

Tailwind lays of 75% of their team. the reason is so ironic: > their css framework became extremely popular w AI coding agents, 75m downloads/mo > that meant nobody would visit their docs where they promoted paid offerings > resulting in 40% drop in traffic & 80% revenue loss

Apple Q1 revenue is $124.3 Billion. 2022 Q1 revenue was $123.9 Billion. 0.3% revenue growth over 3 years. (We’ve had ~15% inflation since then) iPhone sales are negative YoY. This is not a growth company. $AAPL

In FY26, over 200 million new players came to XBOX and our games, but our business did not grow with our audience. We need to close that gap by investing in what players value. That will take time, but we expect to return to growth by the end of FY27.

AI was seasonal in 2024-2025. Growth decelerated during the summer (students/people work less is the theory) and reaccelerated after Labor Day. This year, AI accelerated in July/August led by OpenAI, Grok and open-source. And today is the first time I’ve ever seen this:

🚨 Cursor CEO response to OpenAI: >OpenAI models = 5% of Cursor traffic >translation: we don’t need you >“we’ve trusted [OpenAI] platform to be neutral infrastructure” >translation: OpenAI just proved they’re not neutral It’s OVER

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When Bill Gates was 23, he had bootstrapped Microsoft with zero VC funding, and was generating $7M of ARR in 2026 dollars Meanwhile, his daughter is lying about KPIs after raising a $35M Series A from a list of investors that looked like a Coachella billboard Incredible stuff

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Investment committee: “so explain why we should pay 15x for this business?” Private equity associate: “one of the things that makes this business so valuable is how valuable it is”

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SpaceX IPO valuation implies a 93x revenue multiple and you don’t even have a P/E ratio because the company has negative earnings

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Apollo reportedly cut their software exposure by almost half during 2025 after starting the year with 20% concentration in the sector AI fears are increasingly driving private investments away from traditional software

Boring_Business on Growth · ViralLoop