Neal Mohan on Creative

The Oscars are coming to @YouTube 🎬 Starting in 2029, YouTube will become the global home for this celebration of cinema, helping to inspire a new generation of film lovers everywhere 🌎 Thank you to @TheAcademy for the partnership!

1.3K likes185 repliesPosted Dec 17, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: energetic, punchy
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Creative

Post by Neal Mohan on X