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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Post by Nick Field on X

Nick Field@nick_field90

"Weiss’ journalism, through her career, has many things that distinguish it, but it fundamentally lacks sensibility. Why was just broadcasting a bunch of nude photos of senior citizens a story? So that Dokoupil could giggle through it" t.co

566 likes14 repliesPosted Jan 6, 2026

View the original on X Written by Nick Field. Captured Sep 4, 2026.

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40

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Turn
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

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More from Nick Field

The New York Times article about Zohran Mamdani uses information from a hack of Columbia University. This took me a bit by surprise because I remember last year when several news outlets - including the Times - refused to publish the Trump campaign documents that Iran hacked...

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Nick Field on Career · ViralLoop