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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

PayPal on Retail · ViralLoop

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Post by PayPal on X

We’re teaming up with @Microsoft to power their launch of Copilot Checkout, making it easier for shoppers to discover, decide, and complete purchases in one place: t.co

2.2K likes1.6K repliesPosted Jan 8, 2026

View the original on X Written by PayPal. Captured Sep 7, 2026.

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61

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

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