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Why it worked

The mechanics

Hook
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Tone
Written for

Analysis by ViralLoop — not written by the original author.

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Post by Smith+Nephew on X

Smith+Nephew@SmithNephewPLC

Pleased to announce the acquisition (expected to complete later this month) of Integrity Orthopaedics, developers of Tendon Seam™, an innovative #rotatorcuffrepair system designed to significantly reduce re-tear rates & improve patient outcomes. Read: t.co

Tendon Seam

6 likes2 repliesPosted Jan 12, 2026

View the original on X Written by Smith+Nephew. Captured Sep 7, 2026.

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6

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Growth and marketing teams

Analysis by ViralLoop — not written by the original author.

Topics

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I think China's second DeepSeek moment is here. This AI agent called 'Manus' is going crazy viral in China right now. Probably only a matter of time until it hits the US. It's like Deep Research + Operator + Claude Computer combined, and it's REALLY good.

It's important to me that this Labour goverment improves your life and your community in ways you actually notice. Al has enormous potential to do that. While the Tories stifled growth and innovation, my government will use Al to turbocharge our Plan for Change.

not only can you make accounts for free even though they charge 20USD for skipping the waitlist (!!!) by just registering directly on firebase, they leak emails in the user profile response LMFAO this is truly the greatest vibecoded slop that has hit the mainstream yet

More than 1 million people downloaded Codex App in the first week. 60+% growth in overall Codex user last week! We'll keep Codex available to Free/Go users after this promotion; we may have to reduce limits there but we want everyone to be able to try Codex and start building.

It's not my data. The source is Cluvio, which is linked to in the article. I'd link to it in this tweet, but ironically, that would kill engagement. And I know that traffic is hard to count. Especially for a private company. But if you have more accurate data, then publish it.

Smith+Nephew on Growth · ViralLoop