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Moxie Marlinspike on Growth · ViralLoop

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Post by Moxie Marlinspike on X

Moxie Marlinspike@moxie

It has been cool to see so many people using Confer over the past few weeks, and I've been working to keep scaling up the backend! I remember the early Signal 24hr sustained traffic milestones (1 msg/sec, 10/s, 100/s, ...) and its fun to see traffic climb through those again🥹

279 likes29 repliesPosted Jan 13, 2026

View the original on X Written by Moxie Marlinspike. Captured Sep 4, 2026.

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35

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, energetic
Written for: Growth and marketing teams

Analysis by ViralLoop — not written by the original author.

Topics

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More from Moxie Marlinspike

Moxie Marlinspike

I've been building Confer: private AI chat where your conversations are end-to-end encrypted so that only you can access them. It's still new, but I've been using it every day and beta testing it with friends. Let me know what's missing! t.co