Soumyarendra Barik on Lessons

🚨Ground report: I spent 3 days as a gig worker for Zomato, Blinkit & Swiggy in Delhi. 23 deliveries. 15.5 hours. 105 km. Total earnings: Rs 782 (Rs 34/hour) After fuel: ₹532 This is India's convenience economy. A thread on what I learned @IndianExpress

6.1K likes257 repliesPosted Jan 14, 2026

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → List → Context → Context → Payoff shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → List → Context → Context → Payoff
Style: Short lines with heavy white space, built to be scanned.
Tone: personal, punchy
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Lessons

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