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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Will Oremus on AI · ViralLoop

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Will Oremus@WillOremus

Our story today on Anthropic's "Project Panama" -- which was an effort to find a more legal/ethical approach to vacuuming up the world's books than the previous industry standard, which was simply to torrent them from online pirates. Gift link: t.co

229 likes4 repliesPosted Jan 27, 2026

View the original on X Written by Will Oremus. Captured Sep 4, 2026.

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32

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: People building with AI

Analysis by ViralLoop — not written by the original author.

Topics

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Hi! I'm one of the prompt writers that worked on this ad. It's a lot harder than people think! Prompts that my team used include: -make it funny -make it epic AND funny -funnier!!! Please be nice to my team as many of them will be laid off/replaced by AI

It’s patently absurd that Apple isn’t smart enough to make their own AI, yet is somehow capable of ensuring that OpenAI will protect your security & privacy! Apple has no clue what’s actually going on once they hand your data over to OpenAI. They’re selling you down the river.

More from Will Oremus

David Greene was the voice of NPR's "Morning Edition." Is he also secretly the voice of Google's AI podcast tool, NotebookLM? Google says no. Greene doesn't believe them. Now he's suing. My story today: