Post by Mike Bird on X

People get angry at this point but aggregate American spending on eating/drinking out or having that food delivered is at a record high, and the proportion spent on store-bought food is at a joint-record low with the peak housing bubble era.

1.5K likes54 repliesPosted Feb 1, 2026

View the original on X Written by Mike Bird. Captured Sep 4, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Food tech

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