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The mechanics

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Style
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Written for

Analysis by ViralLoop — not written by the original author.

Tom Warren on Revenue · ViralLoop

Post by Tom Warren on X

Tom Warren@tomwarren

Nintendo has now sold 17.37 million Switch 2 devices as of December 31st. Less than a month of Metroid Prime 4 sales data, but it’s certainly not an immediate hit given Kirby Air Riders only had an extra 2 weeks of sales

505 likes28 repliesPosted Feb 3, 2026

View the original on X Written by Tom Warren. Captured Sep 4, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Leads with a number
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

MY FIRST X VIDEO MADE OVER $250,000! 😲 But it’s a bit of a facade. Advertisers saw the attention it was getting and bought ads on my video (I think) and thus my revenue per view is prob higher than what you’d experience

Stripe offered to acquire us for $1.2 billion when we had $2M in revenue. Today, we've raised $330M at an $8B valuation and reached $1B ARR. We could've died three times during this journey. This is the story I've never told anyone before:

$1 Car vs $100,000,000 Car!!! I’m curious how much ad revenue a video on X would make so I’m reuploading this to test it. Will share ad rev next week ❤️

Disney has cancelled their deal with OpenAI. They planned to invest $1 billion into the company and let Sora have access to AI generate videos of characters from Disney, Marvel, Pixar and Star Wars. (Source: t.co

ANTHROPIC VALUATION: $965B WALMART VALUATION: $940B ANTHROPIC REVENUE: $20B WALMART REVENUE: $725B BUT AI IS NOT A BUBBLE, RIGHT?

We did it. We have a tentative deal. Over the coming days, we'll discuss and vote on it, together, as a democratic union. But today, I want to thank every single WGA member, and every fellow worker who stood with us in solidarity. You made this possible. Thank you. #WGAStrong

More from Tom Warren

Microsoft is hiking the price of its Xbox consoles by $100 or more. The discless Xbox Series X will start at $749.99, while the disc drive version is $799.99. Overall, 512GB models will be $100 more expensive, while 1TB models will be $150 more expensive t.co

Sony is raising the price of its PS5 consoles: • PlayStation 5 – $549.99 to $649.99 • PlayStation 5 Digital Edition – $499.99 to $599.99 • PlayStation 5 Pro – $749.99 to $899.99 PS5 Digital has now increased by $200 since its launch price of $399.99 t.co

Apple just had a massive iPhone holiday quarter: 📱 iPhone revenue up 23% 💻 Mac revenue down 7% 📑 iPad revenue up 6% ⌚ wearable revenue down 2% ☁️ services revenue up 14% $143.8 billion in revenue overall, up 16% YoY

the EU has fined X (Twitter) $140 million over "deceptive" blue checkmarks. "Deceiving users with blue checkmarks, obscuring information on ads and shutting out researchers have no place online in the EU," says the bloc’s tech chief t.co

Crucial is shutting down — because Micron wants to sell its RAM and SSDs to AI companies instead. It’s already getting hard to build an affordable PC, and the exit of the longstanding provider of consumer memory is going to make that even more challenging t.co

Apple Q2 2025 earnings are out: 📱 iPhone revenue up 2% 💻 Mac revenue up 6.6% 📑 iPad revenue up 15% ⌚ wearable revenue down 5% ☁️ services revenue up 11.6% $95.4 billion in revenue overall, up 5% t.co