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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Post by Adam Cochran (adamscochran.eth) on X

Adam Cochran (adamscochran.eth)@adamscochran

There are three things the French are truly great at: 1) Food & Wine. 2) Protests. 3) Giving zero fucks how rich you are when you are in their court system. You can’t just scream ‘free speech’ and donate to a politician to escape here.

75K likes2.1K repliesPosted Feb 3, 2026

View the original on X Written by Adam Cochran (adamscochran.eth). Captured Sep 4, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Gives away something genuinely useful before asking for anything.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → List → List → List → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.

The mechanics

Hook: Plain observation
Structure: Hook → List → List → List → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: punchy
Mechanisms: Reciprocity
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

One-third of Amazon warehouse workers are on food stamps, Medicaid or other government assistance, according to a new survey. Can someone explain why taxpayers like you and me have to subsidize profits for a man worth $206 billion?

“adrian dittmann” is elon musks alt account, throughout this he says things like “you are being racist!” and “you’re just admitting this?” to these nazis i can’t believe he’s actually stunned he’s cultivated a website and culture and audience of insane reactionary racists lol

The modern struggle Lone individuals summoning inhuman willpower, fasting, meditating, and exercising, up against armies of scientists & statisticians weaponizing abundant food, screens, & medicine into junk food, clickbait news, infinite porn, endless games & addictive drugs.

Visit all the places, eat all the food, read all the books, make all the friends, gather all the fame, support all the causes, build all the products, earn all the money... ...to see that the quality of your life is what it is when you are doing nothing.

When building habits, choose consistency over content. The best book is the one you can’t put down. The best exercise is the one you enjoy doing every day. The best health food is the one you find tasty. The best work is the work you’d do for free.

I figure this is mostly a The Discourse problem, but every now and again some zoomer will be like "What they don't understand is that as far as we're concerned food delivery is a necessity not a luxury" and I grow a little more boomer every time I hear it.

More from Adam Cochran (adamscochran.eth)

Adam Cochran (adamscochran.eth)

China is actively using frontier AI to systematically attack US businesses. And giving North Korean hackers access to it. In one short meeting Trump folded on blocking the H200 chip sales. Embarrassing.

Adam Cochran (adamscochran.eth)

Hey @OpenAI, Are you glad you signed a deal with the DoD where they pinky-promise not to use your AI in targeting in kill shot decisions? Are you proud your company will help to illegally bomb countries and children’s schools? Are you proud of Sam Altman’s leadership?

Adam Cochran (adamscochran.eth)

A lot of proud folks at Anthropic today. Haven’t seen a lot of OpenAI team members posting about that same pride… Maybe they should take a look at Anthropic’s hiring page instead of building spying & war-models! 🤷‍♂️

Adam Cochran (adamscochran.eth)

A lot of people think OpenAI had the same red lines as Anthropic. Maybe they did and it’s just a case of Trump bribery. But I don’t think they did. I think they are tricking a lot of people with classic Valley doublespeak that you see lots of VCs use:

Adam Cochran (adamscochran.eth)

Crockett has been on Colbert... That’s also not how the equal time rule works as: 1) Candidates must request the time. 2) News interviews like Colbert’s show, are expressly exempt, as long as the segment is an interview.

Adam Cochran (adamscochran.eth)

Breakdown of the Black Friday data tells us: -Consumer is weakening. -95% of sales volume was financed. -67% of that intends not to pay off within 30 days. -Roughly $1B was spent using BNPL models which are the worst debt. This points to a *really* unhealthy economy.

Adam Cochran (adamscochran.eth) on Food tech · ViralLoop