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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Peter Baker on Product · ViralLoop

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Post by Peter Baker on X

Peter Baker@peterbakernyt

No struggling newspaper ever saved itself by becoming a worse and less essential product. But what's happening today at the @washingtonpost is not just the latest devastating contraction of the news industry; it's the gutting of an American institution vital for a healthy society

7.4K likes1.3K repliesPosted Feb 4, 2026

View the original on X Written by Peter Baker. Captured Sep 4, 2026.

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65

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Short enough to read in full without expanding, which removes a step before the point lands.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

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More from Peter Baker

About $1.7 billion flowed from two accounts at Binance, whose founder was pardoned by Trump, to Iranian entities with links to terrorist groups, a possible violation of global sanctions, investigators discovered. @yaffebellany @PekingMike t.co