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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Post by Peter Baker on X

Peter Baker@peterbakernyt

No struggling newspaper ever saved itself by becoming a worse and less essential product. But what's happening today at the @washingtonpost is not just the latest devastating contraction of the news industry; it's the gutting of an American institution vital for a healthy society

7.4K likes1.3K repliesPosted Feb 4, 2026

View the original on X Written by Peter Baker. Captured Sep 4, 2026.

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65

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Short enough to read in full without expanding, which removes a step before the point lands.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

I am excited to welcome Linda Yaccarino as the new CEO of Twitter! @LindaYacc will focus primarily on business operations, while I focus on product design & new technology. Looking forward to working with Linda to transform this platform into X, the everything app.

Amazon is testing a new “AI English Dub” feature for anime and it’s genuinely fucking putrid and insanely disrespectful to actual human actors who put their life and soul into both the Dubs and Subs of these shows Fuck you @PrimeVideo @amazon

One reason vibe coding is so addictive is that you are always *almost* there but not 100% there. The agent implements an amazing feature and got maybe 10% of the thing wrong, and you are like "hey I can fix this if i just prompt it for 5 more mins" And that was 5 hrs ago

o3 and o4-mini are super good at coding, so we are releasing a new product, Codex CLI, to make them easier to use. this is a coding agent that runs on your computer. it is fully open source and available today; we expect it to rapidly improve.

Fable 5.1 is our best model yet for coding, data analysis, computer use, design, presentations, Tag, and the hardest long-running agentic work. This model is a pleasure to work with, and I've been using it for everything.

hey i'm really sorry to keep hyping our own product but you really should get chatgpt plus and install the chrome extension for search i am cheerfully the first to admit when we ship something that isn't very good, but this time it's...really good

More from Peter Baker

About $1.7 billion flowed from two accounts at Binance, whose founder was pardoned by Trump, to Iranian entities with links to terrorist groups, a possible violation of global sanctions, investigators discovered. @yaffebellany @PekingMike t.co

Peter Baker on Product · ViralLoop