Sam Fortier on Hiring

Sam Fortier@Sam4TR

I am part of the mass layoffs at the Washington Post. I am sad and angry. We all want to keep doing the work. But for now I want to document a reality of being in journalism today.

12K likes5.1K repliesPosted Feb 4, 2026

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Turn shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Turn
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

Hiring

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