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Dean W. Ball on Marketing · ViralLoop

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Post by Dean W. Ball on X

Dean W. Ball@deanwball

I did not love the Anthropic ads because generally I think advertisements should be about the product being sold rather than attacking competitors. I was a much bigger fan of their thinking ad, which in my opinion was the greatest ad for AI ever (low bar, really low, but still).

201 likes14 repliesPosted Feb 4, 2026

View the original on X Written by Dean W. Ball. Captured Sep 4, 2026.

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32

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing AI Product

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More from Dean W. Ball

As promised, and with thanks to @jachiam0 for his great tweet that inspired me to finally put the finishing touches on this: This week, on Hyperdimensional: the impending rise of ownerless agents--AIs that are independent economic actors--and what to do about it.

By the way, it really is true that I have been supportive of open-weight models for years. Those who were in the weeds of the SB 1047 debate will recall that many of my criticisms of that bill related to its potential impact on open-weight models. I communicated poorly last week

My view for years has been that the best version of the future is one where both open-weight and closed-weight models thrive. Both have unique sets of benefits and drawbacks. I hope that the U.S. can lead in both.

There are many people in the policy world, left and right, who saw chatbots, pattern matched to social media/attention economy issues, and suited up for a repeat of that same policy fight, who now find themselves totally unprepared for the agents. I tried to warn; so did others.

We don’t know whether this will happen, but it’s been surprising that discussions of open-weight AI broadly, and Chinese open-weight in particular, operate in an alternate reality where government security concerns don’t exist, or somehow only apply to closed-weight models.

“What has the AI industry even done for America.” “Well, it handed a collective $200b of itself to Donald Trump.” Half the country instantly hates you, and even a decent chunk of Republicans will assume this is corrupt by default.