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Why it worked

The mechanics

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Post by Derek Thompson on X

Derek Thompson@DKThomp

Almost an impressive level of villainy on display here. If Bezos had hired, like, Steve Bannon to run the Post into the ground in the cruelest dumbest way, killing the sports section in absentia while slinking off to the Super Bowl without telling anybody would be a nice touch

582 likes7 repliesPosted Feb 6, 2026

View the original on X Written by Derek Thompson. Captured Sep 4, 2026.

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40

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

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Many talented people over the past few years were declined an offer or even an interview @xAI. My apologies. @BarisAkis and I are going through the company interview history and reaching back out to promising candidates.

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Derek Buitenhuis

Reviving this account to say: Almost everyone at Vimeo was laid off yesterday, including the entire video team. If you're looking for talented engineers, there are a few on the market. Sucks to see something I built killed by private equity in a technology company skin suit.

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More from Derek Thompson

A quite brilliant essay on AI, the law, and the future of the republic. An upshot: If the US govt can go to any company, demand any contract language, and reserve the right to destroy your company if you have qualms, there is no such thing as private property rights in America.

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Pic 1: major fastener (nuts, bolts, screws, nails) manufacturer in the US says price increases coming 2: more US importers telling Flexport they’re looking to move manufacturing overseas This is what round-kicking ourselves in the face looks like.

The NYT might be the most successful news media company in America right now. But if you only looked at its ad revenue, you'd think it went bankrupt. Its business went from 70% ads to 70% subs in 20 years.

Derek Thompson on Hiring · ViralLoop