Sam Altman on Growth

Sam Altman@sama

More than 1 million people downloaded Codex App in the first week. 60+% growth in overall Codex user last week! We'll keep Codex available to Free/Go users after this promotion; we may have to reduce limits there but we want everyone to be able to try Codex and start building.

7K likes1.3K repliesPosted Feb 9, 2026

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Gives away something genuinely useful before asking for anything.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: energetic, punchy, corporate
Mechanisms: Reciprocity
Written for: Growth and marketing teams

Analysis by ViralLoop — not written by the original author.

Topics

Growth Career

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