Noam Shazeer on Build in public

Last week we upgraded Gemini 3 Deep Think. Today, we’re shipping the core intelligence that makes those breakthroughs possible: Gemini 3.1 Pro. A noticeably smarter, more capable baseline for your hardest challenges. Available now: t.co

964 likes29 repliesPosted Feb 19, 2026

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Drops you into the middle of a story, so the next line feels necessary.
Admits a failure or a cost, which buys trust that a polished post cannot.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Opens mid-story
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Mechanisms: Vulnerability
Written for: Indie hackers and solo founders

Analysis by ViralLoop — not written by the original author.

Topics

Build in public

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