Skip to content

ViralLoop

Your next post already worked.

← Back to library

Loading the post

Remix this post

SaveShare

Your note

Private to you, and used when you remix this post.

Viral score

Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

← Back to library

Post by Geoff Keighley on X

Geoff Keighley@geoffkeighley

What I hope isn’t lost in today’s news about Xbox is Phil Spencer’s incredible career in gaming. Phil is a passionate competitor and a big gamer. You may not have always agreed with the calls, but this industry is better thanks to his involvement.

7.9K likes470 repliesPosted Feb 20, 2026

View the original on X Written by Geoff Keighley. Captured Sep 4, 2026.

Remix this post

Your note

Private to you, and used when you remix this post.

63

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

🚨 MAJOR BREAKING: Disney’s ABC is PULLING Jimmy Kimmel off-air nationwide effectively IMMEDIATELY and indefinitely following his remarks about Charlie Kirk’s kiIIing, per WSJ This might be the END of Kimmel’s career! 🔥 FAFO, you piece of trash.

Claude now has one memory across chat and Claude Cowork, and you decide what's in it. Hand Cowork a task and it starts from what Claude already knows from your chats: the project you talked through, your manager's preferences, or the client from last quarter.

governments need to start gamifying paying taxes give me a battlepass awards and unlocks once you paid $ xyz in taxes notifications what has been paid (you just paid a teachers salary) the IRS should at least send a plaque make paying taxes fun

Filed a FOIA request with U.S. Strategic Command to see if I could learn anything about their gibberish tweet yesterday. Turns out their Twitter manager left his computer unattended, resulting in his "very young child" commandeering the keyboard.

Coming shortly, 𝕏 will publish everything demanded by @Alexandre and how those requests violate Brazilian law. This judge has brazenly and repeatedly betrayed the constitution and people of Brazil. He should resign or be impeached. Shame @Alexandre, shame.

Melania, the documentary no human wants to see, has a budget of $40 million, $28 million of which is “licensing fees” paid to the Trumps. FYI to all the MAGAs who fart out “hE dOnAtEs HiS saLaRy!!”, that one $28 million Bezos bribe is **70 years** worth of presidential salary.

More from Geoff Keighley

Xbox has announced its new strategy. "The model that got us here won’t be the one that takes us forward." Changes will include: - Reevalution of exclusivity, windows and AI. - Microsoft Gaming back to Xbox - New north star: Daily active players.

I cannot believe I am writing this. Vince Zampella, a titan of the video game industry, the co-creator of Call of Duty and co-founder of Respawn Entertainment, not to mention a dear friend, died in a car crash yesterday in Los Angeles.

Geoff Keighley on Career · ViralLoop