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Viral score

Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

philip lewis on Marketing · ViralLoop

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Post by philip lewis on X

philip lewis@Phil_Lewis_

Tourette’s campaigner John Davidson shouted the N-word while Michael B. Jordan and Delroy Lindo were on stage at the BAFTA Film Awards Host Alan Cumming thanked the audience for their understanding after several outbursts throughout the event t.co

Shown as X shows it.Open on X

17K likes825 repliesPosted Feb 22, 2026

View the original on X Written by philip lewis. Captured Sep 4, 2026.

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70

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing Creative

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