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Post by Richie Brave on X

Richie Brave@RichieBrave

Also, John was introduced at the beginning of the ceremony. The host had a convo with him on the jumbotron thing and gave the audience a warning about his tics. I haven’t seen what was aired though (only just got home from the BAFTAs), seems that was pre filming by the TL.

2K likes21 repliesPosted Feb 23, 2026

View the original on X Written by Richie Brave. Captured Sep 4, 2026.

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50

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

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More from Richie Brave

was at the BAFTA Awards (Im here rn actually). John Davidson had been involuntary ticking before the show started, and throughout. All guests were made aware before the show started and throughout why. I actually think the film “I swear” depicts and educates on this perfectly.

Richie Brave on Marketing · ViralLoop