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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Mark Gurman on Product · ViralLoop

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Post by Mark Gurman on X

Mark Gurman@markgurman

The more I think about this the more it becomes obvious that Apple had no choice but to do this. At some point the Mac Pro is going to be discontinued. The headlines that Apple nixed its only Made in America product wouldn’t go down well at 1600 Pennsylvania Ave. Problem solved.

975 likes33 repliesPosted Feb 25, 2026

View the original on X Written by Mark Gurman. Captured Sep 4, 2026.

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45

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

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More from Mark Gurman

A more aspirational version championed by Apple’s design team used even more glass, instead of metal, but was scrapped early on. The company encountered problems connecting glass panels together. The design didn’t hold up when Apple had to figure out how to mass-produce it.

In September, Apple is poised to debut its first foldable iPhone, a device that’s expected to cost $2,000-plus. A monthly price of somewhere between $60 and $70 for that phone will seem a lot more palatable.

Also in Power On: Major shortages hit the MacBook Air amid the memory and silicon crunch, with many new orders now not arriving until September. Apple appears to be prioritizing sales now of the entry level MacBook Pro. t.co

Looking ahead, there is ongoing work on a bigger rethink to the Apple Watch, but I wouldn’t expect that to arrive for another year or two. And Apple is still moving toward getting a blood-sugar feature to the market this decade, making good on a project conceived in the Jobs era.

Apple is also planning M5 Pro + M6 Mac mini and M5 Max + M5 Ultra Mac Studio, but their configurations and release timing are fairly tied to the memory shortage. Current models don’t ship for three months.