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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Post by Benjy Sarlin on X

Benjy Sarlin@BenjySarlin

Athletic is an interesting story in hiring/cuts talk. Paid huge up-front cash to get top beat reporters in every city right as their local papers were all slashing coverage, became a must-subscribe, sold to NYT, then NYT overnight became sports outlet of record.

318 likes11 repliesPosted Feb 26, 2026

View the original on X Written by Benjy Sarlin. Captured Sep 4, 2026.

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35

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

Many talented people over the past few years were declined an offer or even an interview @xAI. My apologies. @BarisAkis and I are going through the company interview history and reaching back out to promising candidates.

Evanosaurus “Unrawrl Engine 5.8” Rex

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Kamala Harris has and will interview with: -Howard Stern -Rickey Smiley -Call Her Daddy -Matt Barnes & Stephen Jackson (All The Smoke) -Oprah -60 Minutes -The View -Stephen Colbert -Dana Bash/CNN -Stephanie Ruhle/MSNBC -Univision But I’m told she isn’t doing media. 🙄

Derek Buitenhuis

Reviving this account to say: Almost everyone at Vimeo was laid off yesterday, including the entire video team. If you're looking for talented engineers, there are a few on the market. Sucks to see something I built killed by private equity in a technology company skin suit.

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More from Benjy Sarlin

It’s Bezos’ right to have an editorial page reflect his views. It would also be perverse to clumsily destroy the paper’s revenue base over it and then gut its highly productive newsroom rather than take financial responsibility for his own suspiciously timed vanity project.

Benjy Sarlin on Hiring · ViralLoop