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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Austen Allred on Product · ViralLoop

Post by Austen Allred on X

Austen Allred@Austen

It is pretty wild that a company like Block (with >$1B in annual net income) will cut 40% of its staff, probably almost double its net income as a result, and everybody can kind of acknowledge there won’t be any material deterioration of the product as a result

456 likes48 repliesPosted Feb 27, 2026

View the original on X Written by Austen Allred. Captured Sep 4, 2026.

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40

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Leads with a number
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Mechanisms: Specificity
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

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